In Common partners with brands to bring clarity to marketing and execute it with intention.
Marketing works best when there is alignment.
Between vision and execution.
Between ambition and capacity.
Between what your brand stands for and how it shows up.
In Common Marketing exists to create that alignment through focused brand projects, ongoing marketing support or embedded roles within your team.
Hi, I’m Lauren.
FOUNDER, IN COMMON MARKETING
My background spans media, entertainment and big tech industries, where I’ve worked with teams at Google, YouTube, Paramount and MTV, as well as founders building something of their own.
Throughout my career, I’ve seen how easily marketing expands to fill every available channel, trend and platform. It can quickly become busy without becoming effective.
I built In Common on a different belief. Marketing works best when everyone is clear on the goal, aligned on the priorities and willing to do fewer things better — the ones that are right for the business, the industry and the moment it’s in.
I think at a senior level, but I stay close to the work and detail. I value direction and take genuine pride in delivery.
My goal is to bring clarity to your marketing, see the work through with care and make your load a little (or a whole lot) lighter along the way.
how we help
The shape of our work together depends on what you need next.
brand foundations
Brand, positioning and website development.
Brand strategy
Brand identity and naming
Copywriting & messaging frameworks
Website strategy
Squarespace website development
growth marketing
Marketing strategy, campaigns and ongoing visibility.
Marketing strategy
Channel planning
Social media management
Influencer & creator partnerships
Paid advertising
Marketing operations improvement
in-house support
Experienced marketing capability within your team.
Contract marketing roles
End–to-end project management
Campaign oversight
Team support and direction
Strategic advisory
how we work
Every engagement starts with listening. To what you’ve built, what’s working, what feels unclear, and where you want to go next.
From there, we define what matters and remove what doesn’t. Not everything needs attention all at once, and not everything deserves investment.
Once we’re aligned, we get to work with calm focus, even in fast-moving or complex environments.
Every project is approached as if it were our own brand. Every placement is treated as if it were a permanent role.
TESTIMONIALS
“Lauren brings a thoughtful and perceptive approach to projects, combined with strong strategic thinking and attention to detail. She has a knack for understanding what’s needed and a passion for executing the work well. Simply put, she’s an accomplished marketer and an all-round amazing person to have on board.”
— Richard Clarkson, Vice President of Marketing APAC, Paramount
“I’ve had the pleasure of working with Lauren across marketing and publicity on a number of global film and TV releases. She’s a strategic marketer with creative flair and a great eye for detail, and always brings a fresh perspective to the work. Beyond that, she’s an incredible human to work with. She leads with warmth, integrity and collaboration. In Common is a natural choice for anyone looking for bespoke marketing that’s considered and effective.”
— Bel West, Publicist, Nikstar
“I recently worked with Lauren to rebrand our company and to create a well overdue website. She worked tirelessly to fully understand my vision and brand ethos and delivered a complete brand package that represents our business perfectly. Working with Lauren was an absolute pleasure and I couldn’t recommend her more highly.”
— Samantha Smith, Director and Lead Broker, Coastal Brokerage